Privacy policy

Privacy Policy

Last updated: October 5, 2026

Isa in Stitches ("we", "us", or "our") operates this online store and website, including the products, content, features and services available through it (the "Services").

Isa in Stitches is powered by Shopify, which provides the ecommerce infrastructure that enables us to offer the Services.

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, purchase or download a sewing pattern or other digital product, purchase a physical product, subscribe to our communications, contact us, or otherwise interact with the Services.

Isa in Stitches is based in France and processes personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

Personal Information We Collect

The personal information we collect depends on how you interact with the Services and may include:

Contact information, such as your name, billing address, shipping address where applicable, email address and telephone number.
Order and transaction information, including products you view, add to your cart or purchase, your order history, refunds, cancellations and other transaction details.
Payment information, including information necessary to process your payment. Payments are processed through Shopify and/or third-party payment providers, and we do not directly store complete payment card details.
Account information, if you create or use a customer account.
Communications with us, including information you provide when contacting us for customer support or otherwise communicating with us.
Device and technical information, including information about your device, browser, network connection, IP address and similar identifiers.
Usage information, including information about how you browse and interact with our website and Services.
Marketing preferences, including whether you have subscribed to or unsubscribed from marketing communications.
Reviews and user-submitted content, if you choose to submit a product review or other content through our website or a review service we use.

How We Collect Personal Information

We may collect personal information:

directly from you when you make a purchase, create an account, subscribe to communications, submit a review, contact us or otherwise provide information to us;
automatically when you visit or interact with our website, including through cookies and similar technologies;
from Shopify and service providers that help us operate our business;
from advertising, analytics and marketing partners where permitted by applicable law.

How We Use Your Personal Information

We may use your personal information to:

Provide and fulfil your orders

We use personal information to process payments, confirm purchases and fulfil orders.

For digital products such as PDF sewing patterns, this includes providing access to or delivery of the purchased files.

For physical products, where offered, this may include processing, preparing and shipping your order, providing delivery information and handling returns or exchanges.

Provide customer service

We use personal information to answer questions, troubleshoot downloads, resolve order issues, process eligible refunds and provide other customer support.

Operate and improve our store

We may use information about how customers interact with the website to maintain, analyse and improve our store, products, customer experience and Services.

Marketing and advertising

Where permitted by law, we may use personal information to send marketing communications about sewing patterns, tutorials, products, launches, promotions and other Isa in Stitches news.

We may also use advertising and analytics technologies to measure the performance of our marketing and to show advertisements on other platforms.

Where consent is legally required, such technologies are activated only after you have provided the appropriate consent.

Security and fraud prevention

We may use personal information to authenticate transactions, protect our website and customers, detect or prevent fraudulent or malicious activity and maintain the security of our Services.

Legal and administrative purposes

We may process and retain information where necessary to comply with tax, accounting, consumer protection and other legal obligations, establish or defend legal claims, or enforce our terms and policies.

Legal Bases for Processing

Where the GDPR applies, we rely on one or more of the following legal bases:

Performance of a contract, including processing orders, payments, digital downloads, deliveries and customer service relating to a purchase.
Legal obligations, including accounting, tax and consumer protection requirements.
Legitimate interests, where necessary to operate, secure and improve our business and Services, provided that these interests do not override your rights and freedoms.
Consent, including where required for marketing communications, advertising cookies or other non-essential tracking technologies.

Where processing is based on consent, you may withdraw that consent at any time.

Shopify

Our online store is hosted and powered by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of our store in order to provide its ecommerce services and improve the shopping experience.

Information submitted through our store may therefore be transmitted to and processed by Shopify and its service providers, including in countries other than the country in which you live.

We may also use Shopify features that use information about your interactions with our store and, where applicable, interactions with other merchants or Shopify services to provide functionality such as analytics, fraud prevention, personalization or advertising.

In circumstances where Shopify determines the purposes and means of its own processing, Shopify is responsible for that processing in accordance with its own privacy policies.

You can learn more through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Service Providers and Third Parties

We use third-party services to operate and improve our business.

Depending on the services active on our website, personal information may be shared with providers that assist us with:

ecommerce and website hosting;
payment processing;
digital product delivery;
physical order fulfilment and shipping, where applicable;
email and marketing communications;
customer reviews;
analytics and website performance;
advertising and marketing;
fraud prevention and security;
accounting, legal and administrative services.

These providers process personal information in accordance with their respective roles, contractual obligations and privacy policies.

We do not disclose personal information to third parties except where necessary to provide our Services, operate our business, comply with the law, protect our rights, or where you have consented or otherwise directed us to do so.

Advertising and Analytics

We may use analytics and advertising services, including technologies provided by Shopify, Meta and other advertising or analytics providers.

These services may collect information about your device, browsing activity and interactions with our website in order to measure website traffic, understand the effectiveness of advertising and, where permitted, provide personalized advertising.

Where required by applicable law, non-essential analytics and advertising cookies or similar technologies are used only after you have provided consent.

You can manage your preferences through the cookie controls available on our website.

Email Marketing

If you subscribe to our mailing list or otherwise consent to receive marketing communications, we may send you emails relating to sewing patterns, tutorials, new products, launches, promotions and other Isa in Stitches news.

You may unsubscribe at any time by using the unsubscribe link contained in our marketing emails.

Unsubscribing from marketing communications will not prevent us from sending transactional or service communications necessary to fulfil an order, provide a digital download, communicate about delivery or respond to a customer service request.

Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website, shopping cart, checkout and other essential functionality.

Other cookies may be used for analytics, personalization and advertising.

Where required by law, we ask for your consent before placing or accessing non-essential cookies.

You can manage your cookie preferences through the cookie consent controls available on our website.

Physical Product Deliveries

If we offer physical products, we may collect and share the information necessary to fulfil and deliver your order, including your name, shipping address, telephone number and relevant order information.

This information may be shared with fulfilment providers, postal services and delivery companies solely as necessary to process and deliver your order and provide related services.

Reviews and Public Content

If you choose to submit a product review or other content intended for publication, information you submit as part of that review may be displayed publicly on our website.

Please avoid including sensitive or confidential personal information in reviews or other public submissions.

Third-Party Websites and Links

Our Services may contain links to websites, social networks, video platforms or other services operated by third parties.

If you follow a link to a third-party service, that service's own privacy policy and terms will apply.

We are not responsible for the privacy or security practices of third-party websites or platforms.

Children's Privacy

Our Services are not specifically directed at children, and we do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or guardian and believe that a child has provided personal information to us unlawfully, please contact us so that we can take appropriate action.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to comply with applicable legal, accounting, tax and administrative requirements.

The appropriate retention period depends on factors including the nature of the information, the purpose for which it was collected and applicable legal requirements.

Security

We take reasonable technical, organizational and administrative measures designed to protect personal information against unauthorized access, loss, misuse, disclosure or alteration.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

International Data Transfers

Some of our service providers, including Shopify and certain technology, advertising or analytics providers, may process personal information outside France or the European Economic Area.

Where personal information is transferred outside the European Economic Area and applicable law requires safeguards, the transfer will rely on an appropriate legal mechanism, such as an adequacy decision, Standard Contractual Clauses approved by the European Commission or another legally recognized safeguard.

Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information.

If you are located in the European Economic Area, these may include the right to:

request access to your personal information;
request correction of inaccurate or incomplete information;
request deletion of your personal information where applicable;
request restriction of certain processing;
object to certain processing;
receive certain personal information in a portable format;
withdraw consent at any time where processing is based on consent.

These rights are subject to the conditions and exceptions provided by applicable law.

We may need to verify your identity before processing certain requests.

You will not be discriminated against for exercising your applicable privacy rights.

Marketing Preferences

You may opt out of promotional emails at any time by using the unsubscribe link included in those emails.

Where applicable, you may also manage your consent to analytics, personalized advertising and similar technologies through the privacy or cookie controls available on our website.

Complaints

If you have questions or concerns about how we process your personal information, please contact us using the details below.

If you are located in France, you also have the right to lodge a complaint with the Commission Nationale de l'Informatique et des Libertés (CNIL).

If you reside elsewhere in the European Economic Area, you may contact your competent local data protection supervisory authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, products, Services, technology, service providers or legal obligations.

When we update this Privacy Policy, we will update the "Last updated" date at the top of this page and provide any additional notice required by applicable law.